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Related campaigns emphasized that Luckies would help consumersespecially women, their new marketto stay slim, since they could Reach for a Lucky instead of a sweet. Along with these persistent health claims, a typical advertisement from 1930 boldly stated that 20,679 Physicians say LUCKIES are less irritating and featured a white-haired, white-coated doctor with a reassuring smile (Figure 1 ).7 In this manner, American Tobacco advertisements reflected an awareness of ongoing public concern about the potential health effects of cigarette smoking
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